Client: Maybelline
My role: Senior Copywriter/Creative
US Olympian and women’s rugby great Ilona Maher joined us for a campaign that showed off her personality, sense of humor, and talent. The concept was to find ways to put Ilona’s lipstick to the test to prove that it can handle anything.
:30 Hero
“Test My Ink”
:15 “Training Day”
Featuring Ilona’s Olympic teammate Nicole Heavirland. This short was used to support the hero.
:15 “Pep Talk”
Featuring Ilona’s charismatic sister, Adrianna and Olivia, this skit was also used to support the hero.
:06 “A Light Snack”
Credits
Directed by Alexandra Gavillet
Executive Produced by Heather DiPietro
Creative Direction/Strategy by Amber Silva
Senior Creative/ Copy by Ethan Cantor
Edited by John Kim
Line Produced by Ed Soto
Production Co/Agency: SSTK Studios